Check out all our most interesting business intelligence and tech related articles in one convenient place for you to browse through.

Top 10 Chatbot Trends for 2020

Sources like Outgrow have predicted that over 80 % of businesses will use a form of Chatbot by 2020. Coupled with the fact that more and more customers need some sort of service around the clock, it is only natural that chatbot services will evolve around some trends. As more research and the resulting solutions are implemented, some chatbot trends are emerging for the coming years and here are some of the most important ones to watch out for in 2020.

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How a Chatbot Can Help for an Effective Customer Retention Strategy

Artificial Intelligence (AI) has revolutionised so many things in the technology world and presently, more business-oriented innovations popping up. This has conversely impacted the way businesses are run and how leads are converted into stable, regular customers. The need for a great customer retention policy is, perhaps, best seen in this report on customer service, which predicts a huge increase of about 12x in the number of businesses using chatbots by 2020. The focus currently, is to explore ways through which chatbots can be used to enhance business growth and improve returns on investments (ROI). Creating a good customer retention strategy through the use of chatbots is a straightforward and practicable thing. An understanding of their features and applications is the simple key to this. Below are several methods that are sure to help improve how your business keeps customers coming back

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7 Best Customer Experience Management Software

Customer experience management is important for any business with the desire to succeed in their business marketing and sales. It fosters customers satisfactions. Businesses are leveraging the immense qualities of this business strategy to get befitting customer experience management software for their business types and sizes to grow their businesses by prioritizing their customers. It became apparent by a survey by Forrester that 72% of organizations are interested in knowing their customer experience, and are particular about how to improve the experience. Here is a list of selected customer experience management software that you can consider for your business. They are selected based on the vastness of their applications and customer reviews.

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6 Must-Have Capabilities of an Omnichannel Solution

You will agree that customers, today, want to relate with your brand on an individual level – be it on your website, social media or in-store. They want to diminish decision fatigue and transit into a smooth shopping experience over any medium they choose to use. Customers who interact through omnichannel, will, in general, have a higher basket size and can relate to your brand and its offering, more likely. A study conducted by Bain and Company for one fashion retailer found that multichannel customers spend more and furthermore, have a potential customer lifetime value that is higher than the individuals who utilise single channels. An omnichannel strategy is important for businesses that want to be relevant in this age. Here are 6 must-have capabilities of an omnichannel solution:

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7 Tips to Develop a Chatbot Marketing Strategy

Chatbots are no longer news to us; a growing percentage of businesses are using them already and more development is underway to see how their maximum benefits can be pooled to increase returns. As the ever-dynamic business scenes give us the challenge of constantly adjusting strategies, every tool that can be safely employed is a welcomed addition. A good marketing strategy seeks to cover three main points; Pitching, convincing, and finally, action calls. These are further supported by regular reviews and follow up. Developing a good chatbot marketing strategy for your business is quite a straightforward thing to do and follow through. Here are some tips to help guide your plans.

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How Business Analytics Can Help Retailing Businesses

Starting and sustaining a retail business is a lot of work that requires constant time and dedication as well as very good foresight. Collection and proper utilization of customer data for effective outreach and decision making are great steps that a retail business can take in growing and sustaining their business. This will enable a business to know the needs of their ideal customers per time and be proactive in meeting them. Business analytics is one such tool that, if properly utilized, can bring in all the benefits a retail business can get. Business analytics can help retail businesses in the following ways:

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How Business Intelligence Can Enhance Data Governance for an Enterprise

Data analysts and managers are now beginning to turn their attention towards transforming and leveraging data quality information with business intelligence to underpin their data governance efforts. This is because businesses have started to realise that a sound data governance plan can radically improve the returns from an enterprise’s business intelligence (BI) investments. In the end, the main aim of data governance is to conveniently propel the progress of an organisation through advanced business intelligence activities.

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How to Strengthen Media Marketing with Digital Marketing Analytics

The understanding of the demographics, behavioural pattern and shown interest of those who visit your web page or communication marketing is an important strategy to improve online marketing. Digital marketing analytics presents an organisation with a holistic view of what they are doing versus how the customers are seeing those things and making decisions based on the activities. More than just having web analytics, digital marketing analytics involves gathering information from different communication and marketing channels and using the data to make informed decisions that would market with precision, make people follow the call-to-action, and generate lead and sales.

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Ways to Generate Business Insights from Chatbot

Today, business owners have so many tools at their disposal to carry out a lot of activities that can improve their returns. The understanding of how these tools could be used to further enhance strategies and creatively explore technology in bursting through goals is key to success. Chatbots have generated a lot of interest in recent times and as more developments crop up in that area, more attention will be given. Already a lot of things are being done by chatbots and leveraging their unique features is not something we can overemphasise.

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How Omnichannel Solution Can Save Cost for Businesses

Offering a good customer experience via communication and service delivery is a core value that any organisation must hold on to. The customer experience, however, is a cumbersome process and cannot be effectively handled by a single person, not even an analyst. The twist? Having multiple media, sales, and communication channels does not make it any easier; rather, it complicates things and makes it difficult to handle queries and conversations seamlessly. To solve this problem, omnichannel tools came to the rescue of businesses, to offer unified communications with various business technologies and innovations. The advantages of omnichannel solutions are vast.

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How Analytic Tools Can Help Business Analysts

Business analytics are analytics tools that are no longer a secret to businesses anymore. They are being employed in daily organisational activities on different levels and two different extents. It has benefitted business owners, managers, and staff alike, depending on what functions they look for. Now, in the face of all those who use business intelligence and analytics tool, the set of people who can amass the vast wealth of their functionalities are data analysts and business analysts. Are you a business analyst or an organisation with a business analyst without a business analytics tool? You are on a long course.

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Transform the Customer Experience with an Omnichannel Solution

There are various uses of the omnichannel approach in business and sales. For every business that is concerned with being continuously relevant in their respective industry, a customer experience management strategy becomes a necessity. A transformation of the customer experience is just one advantage of adopting an omnichannel approach to sales. Omnichannel, as a technological design, ties multiple channels together to give customers a seamless shopping and relationship experience. So, profitably for business owners, the full story of customer service interactions is visible to them to track happenings and customer satisfaction. This integrated view of customer interactions enables companies to predict future customer needs and offer support or reminders even before a customer asks for help. What defines a good omnichannel customer experience is its customer touchpoints over a variety of channels that seamlessly connect, allowing customers to pick up where they left off on one channel and continue the experience on another. The impressive outcome of this technological solution, in the long run, improves your ROI.

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9 of the Most innovative Chatbots on the Web

Chatbots brought an entirely new dimension to the customer relations desk, enhancing good and instant communication, customer relationship and experience while improving productivity in a very short while. Fully knowing the capacity of chatbots, as a new or growing business, leverage this technology for the better good of your business. One important question follows this thought, which is the best chatbot for my business? Or what is the most innovative chatbot on the web? Here is a comprehensive list of some amazing chatbots doing well out there.

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Why Improved Customer Experience Management Will Make any Business Successful

Among business trends, customer experience management (CEM) is one of the most careful strategies that are creatively and consciously planned, implemented, and monitored. The clause, 'customer is king' remains valid as many business owners and administrations continually seek the best way to deliver unique and amazing customer service and experience. A strategically structured customer experience management will help your brand to earn the trust of your customers, which will improve sales, generate leads, and loyalty. Asking a question to know 'why' these results are guaranteed for improved business success is an intelligent thing to do for any business person. Here are some reasons any business can be successful with improved customer experience management.

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5 Ways to Create a Great Customer Experience Strategy

New targets have been laid. Fresh goals defined. More heights set. What does this mean for your brand? One of the major goals of any business is to leave an impressive mark with the people who visit and make use of their services and this can only happen when there are consistent reviews of current processes and to introduce innovation. Customer experience has seen much attention in recent years because, as always, the customer is the boss and if you are to make good returns, they must largely be kept happy and satisfied. The customer experience considers the sum of all the involvement a customer has with a particular business beginning from the first contact until the final “see you again”.

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7 Reasons Why Business Analytics is Crucial in Digital Age

Ever wondered why some data-driven businesses grow rapidly and faster than others? Or how some brands occupy the digital realm in their field of expertise way higher than others? The answer is not far fetched. It all lies in what these businesses and brands choose to do with the data garnered regarding their customers, their business workings, and digital feedback. Data-driven companies can only succeed when they treat their data as a corporate asset and leverage on it to have a competitive edge. The power of business analytics in the digital age cannot be overemphasised. We are in a world where the digital realm is the real deal when it comes to rising and staying ahead in business. Business analytics, with the right technological tools, skills, and practices, explores and investigate your past and current business performances to gain insight and be better informed for effective and excellent business planning and decisions. Analytics could also involve the evaluation of the entire company, to be able to determine where the business currently stands, and evaluate the way forward.Many have thought analytics is only for big businesses; against this popular belief, many small and medium-scaled businesses have used this vital tool to scale up their businesses. Analytics involves a lot of work, but the result is always worth the investment. With a strong analytics team, your business can upgrade. Here are the reasons why business analytics is crucial in this digital age and your business can also benefit from it.

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How Analytics Is Transforming Small and Medium Enterprises

Business analytics is gaining more prominence among business owners and managers, with more discussion going on in about the last 3 years. Analytics has left its mark on every industry conceivable, including healthcare, advertising, marketing, retail, telecommunications, and finance. Many businesses utilise analytics to better understand who their customers are — we need to realise who is purchasing our items, their behavioural pattern before purchase, their feedback, utility obtained from our products, etc. With this data, you can effectively target more consumers who can benefit from the services you render.

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5 Features Your Customer Engagement Platform Must Have

Rather than wasting your resources hunting new customers, it's easy to focus on retaining the ones you already have, especially after a previous deal or a closed transaction. A good customer engagement platform provides you with capacities meant to centralise your multiple interactions with clients into a single platform. It is a business communication connection that allows you to interact with colleagues, customers and stakeholders all in one place. This is important for a business because when customers are highly engaged, they tend to demonstrate more loyalty, buy more, and promote the business as leads. It is the key to create a potential strategy for your platform to acquire lasting customers for your brand. A good platform as such will foster positive customer engagements, which largely determines customer loyalty.

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How to Choose the Best Chatbot Software for Your Business

It's generally a common knowledge nowadays that adding Artificial Intelligence to your customer service arsenal is a smart move. While that may be true to a certain extent, with so much hype and so many options available to organisation the world over, it may be difficult to see precisely which chatbot software meets your particular needs and objectives. The issue with many chatbot solutions on the market today is that they consider a one-size-fits-all bot solution. A specific bot might be incredibly effective in one case yet waver in another. Why? Like individuals, bots have varying degrees of aptitude, therefore simply picking a generic solution based solely on price or a limited number of requirements for your business will probably result in a disappointing outcome. In essence there are morwe or less 3 types of chatbots for you to choose from. Let's delve deeper and see how each one has certain qualities that can suit your organisation’s needs:

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What are the Advantages of Unified Communications?

Daily, businesses are faced with the challenge of managing different sales and communication platforms. Having different social media platforms on the internet is resourceful, as it grants your business an online presence and versatility. However, managing communication across various channels is a huge task and can cause discontinuous communication with customers. For that reason, business owners are now opting for the omnichannel business solution to overcome these challenges as an omnichannel software would promote unified communications across different communication channels.An omnichannel tool aims to centralise various communication channels such as the more traditional calls and emails, as well as newer social media channels onto a singular platform that allows businesses to monitor workflow management and gain valuable insights based on the analytics that they receive to better tailor promotions and campaigns to their existing and potential customers.

Author: Admin