Check out all our most interesting business intelligence and tech related articles in one convenient place for you to browse through.

Different Types of Chatbots

Chatbots have found applications in various businesses and different industries. The amazing thing about them is that they can be as flexible as much as a business wants them to be. That is, business owners can now customize chatbots to deliver specific services that they want their chatbots to deliver. Chatbots deliver services that include support, navigations, answer questions, and can be incorporated into an existing work-frame as a great marketing tool. Chatbot software solution providers have learned to follow this tide and can build custom chatbots for an organization based on their requests. ViSight has been known to be an amazing developer of multifunctioning chatbots. Are you thinking of making a custom chatbot for your business? Sure, you can get one. However, for any chatbot vendor you choose to follow, you’d most likely be asked what type of chatbot you want. This question is primary and similar to knowing what purpose you want your chatbot to serve. So, here is an introduction to the types of chatbots that there are, based on their applications.

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The Importance of Customer ID for Omnichannel Marketing

Without going back and forth on what Omnichannel is, we will be considering an important tool in the conceptual functionality of an Omnichannel business/market strategy. (If you are not sure about what Omnichannel and Omnichannel marketing involves, you can take a moment to check out our previous articles on the subject.) The prestige of running an Omnichannel campaign for your business is to be able to track your activities or approach per customer; hence, the importance of having customer ID for Omnichannel marketing. To make this possible, the digital marketing team needs to work with the IT department of an enterprise.

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When Does Your Business Needs Business Analytics?

Every profit-making business seeks to reduce cost while seeking to increase profitability and improve risk management. This is what analytics helps to do. Over time, companies have come to embrace the use of business analytics to streamline operations and improve processes. Things are changing and becoming more competitive in every sector of business and the benefits of business intelligence and the proper use of data analytics is key to outperform competitions. But implementing analytics data that informs intelligent and effective business decisions is not as easy as it is often made to look. It is one thing to have the data; it is another thing to make sure the data is accurate and consistent.

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Things to Know Before Choosing a Business Intelligence Tool

Choosing your Business Intelligence (BI) tool can be a lengthy process. There are myriad of vendors to choose from, all of which seem to offer similar features and make similar promises. The issue now is, from the array of options, how do you choose the right one for your organisation? Here, we’ve laid out certain things to consider and watch out for when deciding to select a business intelligence tool, so you can make the right choice for your organisation.

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Security Features for Business Analytics and Business Intelligence Solutions

As much as we admit that Analytics applications are extremely powerful, (being that they can process vast amounts of information quickly, extract data with ad hoc queries, and present them in a format that can be easily understood,) we should also be wary of the fact that these same business intelligence software advantages can be potentially subjective to data security vulnerabilities, if the right safeguards are not in place. Every company looking to invest in new Business Intelligence analytics tools, particularly those based in the Cloud, gives security a high priority. And rightly so – after all, this is one area of a business that is very critical because it deals with sensitive data, containing things like confidential info, employee data, pricing and customer records. However, many Business Intelligence vendors collect a lot of data from various repositories (ERP, CRM), but have left security and threat analytics to the leading vendors in that space.

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How to Develop a Seamless Omnichannel Business

The modern-day shopper hopes to have the choice to see your items on the web, download exclusive offers to their phones, while they browse in-store, and afterwards have the option to effectively share their purchase on their social media page, if they feel like. Today, marketers are confronting the challenge of converting the always-connected consumer. In a recent report from MIT, 80% of store customers check costs on the web, with 33% getting the information on their cell phones while inside the real store. Numerous businesses recognize the need for an omnichannel strategy, yet, avoid building up a plan to keep up a reliable brand picture across channels. Here are carefully thought-of practical steps to help you develop a seamless omnichannel business.

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10 Businesses that Use omnichannel Solution

The question that many businesses need answer to will be, whether omnichannel solutions are worth investing in. People need assurance by researching for the notable companies who utilize Omnichannel solutions for their organizations. We've compiled a rundown of 10 businesses that are filling in as perfect examples of omnichannel solution users.

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7 Amazing Ways chatbot Is Helping Financial Institutions

The finance industry has seen numerous challenges and the resulting advancements. As needs drove research, technologies have come up to make things easier. Here, we examine how one amazing technology, AI-drive chatbot, is helping financial institutions in their daily workflow.

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7 Ways to Make People Like Your Chatbot

As chatbots gain more popularity, we see an increased use across social media platforms. Facebook reported that there are over 300,000 bots on its Messenger app. Telegram has a large number of bots. Twitter also has a lot of them. The result? Getting your bot out there and finding the right users is going to take some effort and streamlining. But you can begin from fixing some basic things like making your bots likeable by the majority. Below, we outline some steps you can take to achieve this:

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Top 10 Chatbot Trends for 2020

Sources like Outgrow have predicted that over 80 % of businesses will use a form of Chatbot by 2020. Coupled with the fact that more and more customers need some sort of service around the clock, it is only natural that chatbot services will evolve around some trends. As more research and the resulting solutions are implemented, some chatbot trends are emerging for the coming years and here are some of the most important ones to watch out for in 2020.

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How a Chatbot Can Help for an Effective Customer Retention Strategy

Artificial Intelligence (AI) has revolutionised so many things in the technology world and presently, more business-oriented innovations popping up. This has conversely impacted the way businesses are run and how leads are converted into stable, regular customers. The need for a great customer retention policy is, perhaps, best seen in this report on customer service, which predicts a huge increase of about 12x in the number of businesses using chatbots by 2020. The focus currently, is to explore ways through which chatbots can be used to enhance business growth and improve returns on investments (ROI). Creating a good customer retention strategy through the use of chatbots is a straightforward and practicable thing. An understanding of their features and applications is the simple key to this. Below are several methods that are sure to help improve how your business keeps customers coming back

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7 Best Customer Experience Management Software

Customer experience management is important for any business with the desire to succeed in their business marketing and sales. It fosters customers satisfactions. Businesses are leveraging the immense qualities of this business strategy to get befitting customer experience management software for their business types and sizes to grow their businesses by prioritizing their customers. It became apparent by a survey by Forrester that 72% of organizations are interested in knowing their customer experience, and are particular about how to improve the experience. Here is a list of selected customer experience management software that you can consider for your business. They are selected based on the vastness of their applications and customer reviews.

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6 Must-Have Capabilities of an Omnichannel Solution

You will agree that customers, today, want to relate with your brand on an individual level – be it on your website, social media or in-store. They want to diminish decision fatigue and transit into a smooth shopping experience over any medium they choose to use. Customers who interact through omnichannel, will, in general, have a higher basket size and can relate to your brand and its offering, more likely. A study conducted by Bain and Company for one fashion retailer found that multichannel customers spend more and furthermore, have a potential customer lifetime value that is higher than the individuals who utilise single channels. An omnichannel strategy is important for businesses that want to be relevant in this age. Here are 6 must-have capabilities of an omnichannel solution:

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7 Tips to Develop a Chatbot Marketing Strategy

Chatbots are no longer news to us; a growing percentage of businesses are using them already and more development is underway to see how their maximum benefits can be pooled to increase returns. As the ever-dynamic business scenes give us the challenge of constantly adjusting strategies, every tool that can be safely employed is a welcomed addition. A good marketing strategy seeks to cover three main points; Pitching, convincing, and finally, action calls. These are further supported by regular reviews and follow up. Developing a good chatbot marketing strategy for your business is quite a straightforward thing to do and follow through. Here are some tips to help guide your plans.

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How Business Analytics Can Help Retailing Businesses

Starting and sustaining a retail business is a lot of work that requires constant time and dedication as well as very good foresight. Collection and proper utilization of customer data for effective outreach and decision making are great steps that a retail business can take in growing and sustaining their business. This will enable a business to know the needs of their ideal customers per time and be proactive in meeting them. Business analytics is one such tool that, if properly utilized, can bring in all the benefits a retail business can get. Business analytics can help retail businesses in the following ways:

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How Business Intelligence Can Enhance Data Governance for an Enterprise

Data analysts and managers are now beginning to turn their attention towards transforming and leveraging data quality information with business intelligence to underpin their data governance efforts. This is because businesses have started to realise that a sound data governance plan can radically improve the returns from an enterprise’s business intelligence (BI) investments. In the end, the main aim of data governance is to conveniently propel the progress of an organisation through advanced business intelligence activities.

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How to Strengthen Media Marketing with Digital Marketing Analytics

The understanding of the demographics, behavioural pattern and shown interest of those who visit your web page or communication marketing is an important strategy to improve online marketing. Digital marketing analytics presents an organisation with a holistic view of what they are doing versus how the customers are seeing those things and making decisions based on the activities. More than just having web analytics, digital marketing analytics involves gathering information from different communication and marketing channels and using the data to make informed decisions that would market with precision, make people follow the call-to-action, and generate lead and sales.

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Ways to Generate Business Insights from Chatbot

Today, business owners have so many tools at their disposal to carry out a lot of activities that can improve their returns. The understanding of how these tools could be used to further enhance strategies and creatively explore technology in bursting through goals is key to success. Chatbots have generated a lot of interest in recent times and as more developments crop up in that area, more attention will be given. Already a lot of things are being done by chatbots and leveraging their unique features is not something we can overemphasise.

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How Omnichannel Solution Can Save Cost for Businesses

Offering a good customer experience via communication and service delivery is a core value that any organisation must hold on to. The customer experience, however, is a cumbersome process and cannot be effectively handled by a single person, not even an analyst. The twist? Having multiple media, sales, and communication channels does not make it any easier; rather, it complicates things and makes it difficult to handle queries and conversations seamlessly. To solve this problem, omnichannel tools came to the rescue of businesses, to offer unified communications with various business technologies and innovations. The advantages of omnichannel solutions are vast.

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How Analytic Tools Can Help Business Analysts

Business analytics are analytics tools that are no longer a secret to businesses anymore. They are being employed in daily organisational activities on different levels and two different extents. It has benefitted business owners, managers, and staff alike, depending on what functions they look for. Now, in the face of all those who use business intelligence and analytics tool, the set of people who can amass the vast wealth of their functionalities are data analysts and business analysts. Are you a business analyst or an organisation with a business analyst without a business analytics tool? You are on a long course.

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Transform the Customer Experience with an Omnichannel Solution

There are various uses of the omnichannel approach in business and sales. For every business that is concerned with being continuously relevant in their respective industry, a customer experience management strategy becomes a necessity. A transformation of the customer experience is just one advantage of adopting an omnichannel approach to sales. Omnichannel, as a technological design, ties multiple channels together to give customers a seamless shopping and relationship experience. So, profitably for business owners, the full story of customer service interactions is visible to them to track happenings and customer satisfaction. This integrated view of customer interactions enables companies to predict future customer needs and offer support or reminders even before a customer asks for help. What defines a good omnichannel customer experience is its customer touchpoints over a variety of channels that seamlessly connect, allowing customers to pick up where they left off on one channel and continue the experience on another. The impressive outcome of this technological solution, in the long run, improves your ROI.

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9 of the Most innovative Chatbots on the Web

Chatbots brought an entirely new dimension to the customer relations desk, enhancing good and instant communication, customer relationship and experience while improving productivity in a very short while. Fully knowing the capacity of chatbots, as a new or growing business, leverage this technology for the better good of your business. One important question follows this thought, which is the best chatbot for my business? Or what is the most innovative chatbot on the web? Here is a comprehensive list of some amazing chatbots doing well out there.

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Why Improved Customer Experience Management Will Make any Business Successful

Among business trends, customer experience management (CEM) is one of the most careful strategies that are creatively and consciously planned, implemented, and monitored. The clause, 'customer is king' remains valid as many business owners and administrations continually seek the best way to deliver unique and amazing customer service and experience. A strategically structured customer experience management will help your brand to earn the trust of your customers, which will improve sales, generate leads, and loyalty. Asking a question to know 'why' these results are guaranteed for improved business success is an intelligent thing to do for any business person. Here are some reasons any business can be successful with improved customer experience management.

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5 Ways to Create a Great Customer Experience Strategy

New targets have been laid. Fresh goals defined. More heights set. What does this mean for your brand? One of the major goals of any business is to leave an impressive mark with the people who visit and make use of their services and this can only happen when there are consistent reviews of current processes and to introduce innovation. Customer experience has seen much attention in recent years because, as always, the customer is the boss and if you are to make good returns, they must largely be kept happy and satisfied. The customer experience considers the sum of all the involvement a customer has with a particular business beginning from the first contact until the final “see you again”.

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7 Reasons Why Business Analytics is Crucial in Digital Age

Ever wondered why some data-driven businesses grow rapidly and faster than others? Or how some brands occupy the digital realm in their field of expertise way higher than others? The answer is not far fetched. It all lies in what these businesses and brands choose to do with the data garnered regarding their customers, their business workings, and digital feedback. Data-driven companies can only succeed when they treat their data as a corporate asset and leverage on it to have a competitive edge. The power of business analytics in the digital age cannot be overemphasised. We are in a world where the digital realm is the real deal when it comes to rising and staying ahead in business. Business analytics, with the right technological tools, skills, and practices, explores and investigate your past and current business performances to gain insight and be better informed for effective and excellent business planning and decisions. Analytics could also involve the evaluation of the entire company, to be able to determine where the business currently stands, and evaluate the way forward.Many have thought analytics is only for big businesses; against this popular belief, many small and medium-scaled businesses have used this vital tool to scale up their businesses. Analytics involves a lot of work, but the result is always worth the investment. With a strong analytics team, your business can upgrade. Here are the reasons why business analytics is crucial in this digital age and your business can also benefit from it.

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How Analytics Is Transforming Small and Medium Enterprises

Business analytics is gaining more prominence among business owners and managers, with more discussion going on in about the last 3 years. Analytics has left its mark on every industry conceivable, including healthcare, advertising, marketing, retail, telecommunications, and finance. Many businesses utilise analytics to better understand who their customers are — we need to realise who is purchasing our items, their behavioural pattern before purchase, their feedback, utility obtained from our products, etc. With this data, you can effectively target more consumers who can benefit from the services you render.

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5 Features Your Customer Engagement Platform Must Have

Rather than wasting your resources hunting new customers, it's easy to focus on retaining the ones you already have, especially after a previous deal or a closed transaction. A good customer engagement platform provides you with capacities meant to centralise your multiple interactions with clients into a single platform. It is a business communication connection that allows you to interact with colleagues, customers and stakeholders all in one place. This is important for a business because when customers are highly engaged, they tend to demonstrate more loyalty, buy more, and promote the business as leads. It is the key to create a potential strategy for your platform to acquire lasting customers for your brand. A good platform as such will foster positive customer engagements, which largely determines customer loyalty.

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How to Choose the Best Chatbot Software for Your Business

It's generally a common knowledge nowadays that adding Artificial Intelligence to your customer service arsenal is a smart move. While that may be true to a certain extent, with so much hype and so many options available to organisation the world over, it may be difficult to see precisely which chatbot software meets your particular needs and objectives. The issue with many chatbot solutions on the market today is that they consider a one-size-fits-all bot solution. A specific bot might be incredibly effective in one case yet waver in another. Why? Like individuals, bots have varying degrees of aptitude, therefore simply picking a generic solution based solely on price or a limited number of requirements for your business will probably result in a disappointing outcome. In essence there are morwe or less 3 types of chatbots for you to choose from. Let's delve deeper and see how each one has certain qualities that can suit your organisation’s needs:

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What are the Advantages of Unified Communications?

Daily, businesses are faced with the challenge of managing different sales and communication platforms. Having different social media platforms on the internet is resourceful, as it grants your business an online presence and versatility. However, managing communication across various channels is a huge task and can cause discontinuous communication with customers. For that reason, business owners are now opting for the omnichannel business solution to overcome these challenges as an omnichannel software would promote unified communications across different communication channels.An omnichannel tool aims to centralise various communication channels such as the more traditional calls and emails, as well as newer social media channels onto a singular platform that allows businesses to monitor workflow management and gain valuable insights based on the analytics that they receive to better tailor promotions and campaigns to their existing and potential customers.

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9 Characteristics of a Great Chatbot

Chatbots have been adapting to different types of business forms, such that they find wide applications in various industry organizations and sectors. The more innovative developers get, the more these bots find applications in various industries. So, what are the attributes or features of a great chatbot? As a business, what are characteristics to look out for in a chatbot for business purposes? There are many functionalities of different chatbots, depending on what purpose they serve. However, this article would consider the characteristics of a customer-focused chatbot; that is, a bot that is developed to interact with users.

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7 Reasons Business Intelligence is Vital to Business Success

Business Intelligence comprises the strategies and the technologies (a set of processes, architectures, and technologies that convert raw data into meaningful information) used by enterprises for data analysis of business information. It allows a company to gather, store, access, and analyse corporate data to aid in decision-making. It is a technology-driven process, which involves steps such as data mining, analytical processing, querying, and reporting.

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Here's How Analytics is Reinventing Finance Industry

There is no limitation to the popular catchphrase, ‘go digital’. So the question would be, ‘how digital can digital be?’ Digitalisation is happening in every sector of the world, including the finance industry. However, even the task handling and data management in various financial institutions are still cumbersome with the availability of machines, computers, and some other technological tools. Financial institutions handle complex data, and they can do better. In the dire need to make data computation, analysis, and interpretation easier, technologists have partnered with business analysts to invent Business Analytics tools that can help the finance industry to operate better.

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5 Steps to Choose Omnichannel Providers

Gradually, omnichannel is causing a huge wave in business markets. Many small and medium scale businesses alike are adopting various omnichannel tools for themselves so that they have reputable unified communication systems that would allow them to provide the best customers service and experience.

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13 Business Intelligent Tools for both Small and Big Businesses

The major concern for new businesses, often, is that they are bothered about having the right BI technologies that would fit their size. The good news? The Software Developers for these business intelligence tools have been, lately, considering small-sized businesses. Hence, they provide accommodating Business Intelligence tools for both small and big businesses

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How to Effectively Design Chatbots for Conversations

Since the creation of chatbots, customer support has evolved immensely from traditional call centers and basic email support. This new technology has however increased customer expectations, causing them to demand that brands to get on board and make this feature a part of their customer support system. Support teams need the help in managing overflowing requests from multiple channels, so it makes complete sense to adopt these chatbots.

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The Roles of AI in Customer Success - Our Guide

Statistics show that by 2020, Artificial Intelligence (AI) will take over up to 80 per cent of customer service interaction. Even as early as now, we’ve seen the rapid evolution of AI in the global market and witnessed how it is slowly becoming a game changer in the marketing arena.

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How To Prepare Your Self-Service Customer Support for AI

If you own a business that uses self-service customer support, you want to make sure that your chatbot is smart and efficient enough to handle all your customer's inquiries. Here are some ways you can prepare your self-service customer support for AI:

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3 Ways That BI Technology Helps to Improve the Customer Experience

Business Intelligence is the most effective ways to increase a company’s productivity, profitability, and scalability. The practice incorporates scientific data analysis strategies such as Big Data into the automation system, making it possible for a company to grow more consistently through constant and automated adjustments. It also helps to optimize their budget spendings by cutting down on investments with low ROIs and optimizing them to have better overall results.

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The Benefits Of Chatbots & How They Improve Your Business Operations

Chatbots are taking the tech world by storm, and chances are that you have used them before, even if you didn’t realize it at the time. Chatbots are helpful virtual assistants. They can do quite a bit for your business, such as increasing your sales, assisting with customer care, organizing your schedules, and so much more. The benefits of chatbots are endless; they streamline routine processes, cut costs, and save you time. With technology advancing quickly, who knows what else they will be able to do in the years to come? This article will present to you six ways that chatbots can help make your business operation more efficient. Here’s what a chatbot can do:

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How to Implement Artificial Intelligence Into Your eCommerce Store

If you have an e-commerce store and are wondering how you can streamline your processes, you have come to the right place! Artificial intelligence (AI) has emerged as a dominating trend in almost every industry. If you're wondering whether or not your industry can benefit from the use of AI, here is how you can use it to your advantage:

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How to Increase Customer Engagement on Your Site

If you already have a business website, you will already know that getting your customers to engage with it is important. If you want to expand your audience, boost your retention rate, and gain more conversions, you need to increase your customer engagement. In order to do so, you should figure out what your customers want, as well as what they expect.

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How to Improve Your Business Intelligence Strategy in 6 Steps

Business Intelligence is an umbrella term that covers everything from IT technology and data science to human resource management that works to increase the efficiency level of your company and the overall operation.

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How Business Intelligence is the Solution for all Businesses

If you are a business owner who is making your own business decisions based on a "gut feeling," chances are that you have made quite a few questionable choices over the years. It’s best to look into more effective ways to make decisions that are based on facts. If you are wondering how you can do this for your company, business intelligence software is a way to go.

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What Your Chatbot Should Already Be Programmed to Do

In this day and age, many customer service desks are being taken over by AI, meaning that a robot is automating their live chat or social media messaging services are being automated by a robot. This robot is called a chatbot, and it will recognize human text to assist the customer in whatever way it is programmed to do. Here are some things it should already be doing now in 2019:

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How AI Systems Can Help to Improve Your Omnichannel Experience

Nowadays, consumers have multiple ways to get in touch with companies. They can browse business websites, watch a video about a product or a service on YouTube, or read about it from a blog. The ease of access gave rise to a new form of marketing -- omnichannel marketing.

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What a Chatbot Can Do For Your Business

With the advancement of artificial intelligence comes the emergence of chatbots. Chatbots were once primarily used for sending push notifications, but now they have evolved to do so much more than that. Here are a few uses of chatbots that can change the way your business operates:

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How Chatbots and AI Systems Can Help Your Business

Chatbots are some of the most advanced digital tools we have today for customer service, and they have been proven to work in many different industries. They help to minimize human interaction, which means that technology can free up a ton of time for your employees, allowing them to focus on other things.

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How to Improve Your UX Design With Help From AI

Nowadays, companies are looking for ways to stay on top of the competition in any way that they can. One of the best ways to set one brand apart from the other is to create a website that can offer an exemplary user experience. Being able to do so will help to boost your brand’s standing in the market significantly. One great tool that you can use to create an amazing brand experience is by incorporating some AI tools into your site.

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Things to Consider Before Agreeing to Buy BI Software

So you want to buy business intelligence software for your company. The first thing that you need to know is that it's important that you really think about the software you're buying before you invest money in it. Business intelligence software is an investment and could improve the speed of your business processes. If you feel like software might improve your company but you aren't completely sure, here are some things to consider before putting any money down:

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How Chatbots Can Benefit Your Marketing and Sales Plan

Today, technological advances have made it possible for businesses to reach out to consumers in a way that wasn’t possible years ago. With the progress of artificial intelligence (AI) and natural language processing (NLP) comes the new and evolved chatbot. Many organizations have started using chatbots as automated tools to respond to common customer queries. That being said, chatbots can also help with your marketing strategies and guide your customers smoothly through your sales channel. Below are nine ways that chatbots can be used to your marketing advantage:

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